Member news Swedish pilot applies standard to food traceability
Swedish pilot applies standard to food traceability
Thursday, 24 June 2010 13:51
June 15, 2010- eTrace, a project within SafeFoodEra, conducted a traceability pilot in Sweden last month and showed increased profits for traceable seafood products.
The pilot tracked fish all the way from fishing boats in Simrishamn, through the supply chain to a retailer in Gothenburg, Sweden. Through the use of RFID tagging and the EPCIS standard, it succeed in providing customers with information about where specific fish came from. A website provided retailers with direct access to information and maps for each fish, showing where it was caught and how it came to the store.
"Traceability has been a driver for increase sales", said Peter Kallstrom, the owner of Fiskelyckan, a retailer in Gothenburg. "Next to the cod, we posted a map showing where the fish was caught and processed. The map told the history that consumers have been waiting to hear, namely that the fish is local. Instead of selling just a few kilos a day, I sold more than 150 kilos over 4 days. This is a very significant increase for us."
eTrace is a international project involving a wide range of organizations. Participants and partners included SINTEF Fisheries and aquaculture(NO), TraceTracker (NO), Lund University (SE), ROI4U (SE) and The Swedish Board of Fishery (SE). The main objective was to test the feasibility of using a electronic product code standard called EPCIS in seafood supply chains.
More information
- EPC Global: http://www.epcglobalinc.org
- EPCIS standard: http://www.epcglobalinc.org/standards/epcis
- SafeFoodEra network: http://www.safefoodera.net/
- Sintef Fisheries and aquaculture: http://www.sintef.no/Marin/Fiskeri-og-havbruk-AS
TraceTracker AS is a leading provider of global traceability solutions, delivered through a standardized platform, innovation software applications, and professional services.
Electronic traceability systems based on software applications and automatic data capture systems are by many believed to be the most effective solution for providing relevant information to the food industry and consumers in a fast and effective way.
eTrace aims to specify, develop, and evaluate an electronic traceability system where different information sources related to food safety and suitable enterprise management systems are integrated with EPCIS (www.epcglobal.org). The purpose of this system is to provide faster and more efficient traceability operations to increase the ability to perform precise and reliable recalls in case of food scares.
The technology providers Matiq AS (Norway) and ROI4U (Sweden) are developing an ICT infrastructure that is believed to provide a platform that can enable fast and reliable electronic traceability. This solution is based on an industrial standard defined and provided by EPCGlobal (www.epcglobalinc.org) and RFID (Radio Frequency IDentification) technology.
SINTEF Fisheries and aquaculture (Norway) and Matis (Iceland) are the research partners in this project.
The project is financed through the SafeFoodEra network (www.safefoodera.net).
Contact: Dr. Carl-Fredrik Sørensen, mailto: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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